Past Events | Resources | Webinar Recording

Webinar Series 2022 | October | Equipment Features and Customer Behaviours

How to know what equipment features customers want to purchase? Let customer purchasing behaviour inform your product and pricing decisions.
Tomasz Czyszczoń, Damiano Minervini, Silvia Delsanto & Felipe Munoz

  • A new way: transactional data driven exploration of customer purchasing behaviour
  • Understanding what customers choose and reject: competitive data through option take rates
  • Let’s talk about pricing: Complexity around options and pack pricing unraveled
  • Implications for product offer definition: supporting decisions on standardisation of optional equipment features

Watch the recording of the webinar.

Register for future webinars:

Leave a Reply

Your email address will not be published. Required fields are marked *

Have a question?

Contact Us

Contact Us

If you would like to hear more about the products and services available from JATO, please complete and submit the form below or, if you prefer, we would be delighted to receive your call or email.