More dynamic and connected Hyundai i10
This is the third generation of Hyundai’s city car. The Korean brand has sold more 950,000 units of the i10 since its introduction in 2008, which means it’s a key model for Hyundai’s presence in Europe. With the new generation, the i10 looks more dynamic and features the latest Hyundai family design that was first adopted by the new Hyundai Sonata.
The Hyundai i10 plays in the city car segment. It is Europe’s fourth largest segment behind SUVs, subcompacts and compact cars. Although it’s lost market share over the last 20 years (see chart), this year the segment has been able to increase its presence from 7.6% in Jan-Jul 2018 to 7.8% this year. The new bet from carmakers is to electrify these cars, which makes sense as they are vehicles to used predominantly in cities, so any range anxiety can be better managed.
Hyundai is not including an electrified version of the new i10. In contrast, Volkswagen and Skoda will introduce their electric Up and Citigo, respectively; Fiat is preparing the Fiat 500 BEV and a hybrid Panda; Smart is also introducing the EQ Fortwo and EQ Forfour as part of its goal of only featuring EVs.